Creative Brief · Private

Clear Coding

Prepared by Kiana Prema Consulting for Amanda.
 
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Creative Brief · Prepared for Amanda

Clear Coding

Brand Identity, Clients, and Creative Directions — the strategic foundation that informs everything that comes next.

Prepared for
Amanda
CORE session
April 30, 2026
Prepared by
Kiana Prema Consulting
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Brand Attributes

Culture
Expansive
Organic
Empowering
Allowing
Magical
Freeing
Clients
Overwhelmed
Anxious
With Ancestral Bondage
In Crisis
Stuck
Disconnected
Voice
Approachable
Energetic
Compassionate
Wise
Healing
Soothing
Feeling
Appreciative
Happy
Free
Lighter
Empowered
Hopeful
Impact
The Ability to Love Self and Others Unconditionally
With Clarity and Conviction to Make New Choices in Life
Choosing to Love Oneself More
Free from Trapped Emotions
The Ability to Better Manage Life
Free from Desire of Addictions or Old Habits
X-Factor
Hold Space for Really Dark or Heavy Energy in a Non-Judgmental Way
Ability to See the Unseen and Plan for the Future
Connect to and Embody Their Divine Purpose
Deeply Intuitive and Connected
Release Heart Walls That Keep One Stuck
The Ability to Create and Hold the Emergent Field

Brand Identity Statement

Clear Coding provides Systematic Frequency Protocols to overwhelmed clients in a expansive environment with a approachable voice, helping them feel appreciative and experience the ability to love self and others unconditionally.
WOW Factor Hold space for really dark or heavy energy in a non-judgmental way.

Client Profiles

Vicky Miller — Recovering mother / grandmother
Vicky Miller
Recovering mother / grandmother
Demographics
  • 60, divorced. Three kids in their 30s — two girls and a boy.
  • Lives in Montana, rents a house. Works as a house cleaner. $60K annual income.
  • Loves music from the '60s, '70s, and early '80s — soft rock, Eagles, Rod Stewart.
Backstory (Challenges)

She's in recovery. Maybe she spent a lot of her kids' childhoods in active addiction — smoking marijuana, drinking, even cocaine. Now her kids are grown, she's starting to have grandkids, and that maternal pull is rising up: "Gosh, I wish I would have been that for my children growing up."

She wants to spend a lot of time with her grandchildren and give them the safety she wasn't able to provide her own kids. There's grief there. Remorse. She was in that addiction world, and now she's recovered and doing a lot better — but at the same time she doesn't know where she fits.

Needs & Why

Release her heart walls + the trapped emotions that built them + her addictive heart energy. The walls were built young to keep traumatic memories at bay — but they're also what keeps her stuck and disconnected. The addictive heart energy keeps her closed off from receiving more.

Why she needs it: a better relationship with her grandkids. A better relationship with herself. Grace, mercy, and forgiveness for her own backstory — the childhood that got her into addiction in the first place.

Solutions
  • Heart Wall Protocol — addresses heart walls, trapped emotions, and addictive heart energy in one bundled session. Includes the negative entity release component.
  • Divine Purpose Protocol — releases core negative beliefs, turning them into core positive affirmations tailored to her Divine Purpose.
  • Accountability Round Table + Financial Program — sustains the work over time.
Sarah Johnson — Awakening Feminine Divine
Sarah Johnson
Awakening Feminine Divine
Demographics
  • 45, single. Works in marketing. $60K annual income.
  • Vancouver, Canada. Homeowner — little house. Two kids, a boy and a girl, both in their twenties.
  • Listens to meditations. Newly Reiki-certified. Loves crystals and metaphysical stores. Hippie-ish.
Backstory (Challenges)

She hasn't been able to move on from her divorce. She's trying to figure out who she is now — without the labels of mother, without the labels of being her ex's wife. She's doing the mirror work, the self-healing, building a healthier love of herself.

When it comes to relationship, she feels there's more love out there, but she hasn't found it yet. She started writing down the attributes of an ideal relationship and started dating. No one has hit those marks yet. She's beginning to identify what her ideal mate would actually look like.

Needs & Why

Healing the mother wound + a new sense of safety in her body and nervous system. She didn't feel safe and protected growing up, so she's looking for that feeling now from the inside. Internal baseline of safety lets her release the helicopter-mother control without feeling exposed.

Inner work on the core wounds + clarity on her ideal mate. Going back to her past, releasing what's still active. And until she knows what she's actually seeking in a partner, she'll keep meeting near-misses.

Solutions
  • Introductory Discovery Session + Access Bars Session — meet her where she is. Open her up; release a lot in a single session.
  • Divine Counterpart Mapping — get crystal clear on what she's looking for: what does her divine counterpart look like? Build a clear picture so she can recognize him when he arrives.
  • Round Table + Financial Program — sustains the work over time.
Matty Jones — Looking for love (in all the wrong places)
Matty Jones
Looking for love (in all the wrong places)
Demographics
  • 50, never married, no kids. Works in finance. $250K annual income.
  • Los Angeles, homeowner. Has a boat. Athletic. College-educated. Car collector.
  • Active lifestyle — golfs, takes pride in maintaining his physical and material world.
Backstory (Challenges)

He just can't find the right one. Every woman he falls in love with doesn't return the same love — and they end up leaving him. He's fresh off the latest breakup, taking a break to figure out what's going on.

He was really down on himself, saying he needed a break — couldn't handle one more. The next one's gotta be the one.

Needs & Why

Find self-love + better boundaries + self-respect. Until he loves himself, he can't recognize or receive the equally-matched love he says he wants. Boundaries protect against repeating the same heartbreak pattern.

Stop searching for broken women he's trying to fix. That's the pattern producing the heartbreak. Find someone equally matched to his energy — a partner who can meet him.

Solutions
  • Heart Wall Protocol — always check first. Releases the protective walls filtering him toward the broken-women pattern.
  • Deep Soul Dive into Childhood — addresses where the fixer-pattern was first installed. Releases and heals what's stored in that time frame.
  • Divine Counterpart Mapping + Round Table — get clear on his ideal counterpart; sustain the work.

Goals, Prioritized

Section 04 · Awareness
Awareness
How will the community find out about you?
Description Time Desirability Doability Total
Word of mouth / referralsS101020
WhatsApp groupS71017
Facebook groupS61016
InstagramS51015
WebsiteS10515
Retreat presenterL9413
YouTubeS6612
Telegram groupL11011
Access Consciousness websiteS5510
TikTokL257
SnapchatL112
SignalL112
Section 05 · Revenue
Revenue
What will generate revenue?
Description Time Desirability Doability Total
Releasing Financial Blocks 13-Month ProgramS10919
Weekly Accountability Round TableS81018
Group Healing ClassesS8816
ebooksS10919
Group Healing ClassesS8816
MembershipM8513
Individual SessionsS6612
Access Bars ClassesM437
BooksM516
Affiliate Product SalesL123
Section 06 · Efficiency
Efficiency
How can you systemize and simplify?
Description Time Desirability Doability Total
Claude Cowork / Ruby / ChatGPTS101020
Proton DriveS101020
Zoom Pro / Microsoft Teams (alt)S101020
Proton DriveS101020
Go High Level (web guy)S101020
MailChimpS10515
Calendly (TidyCal)M549

Creative Directions

Creative Direction 01

First Light

The warmth of being met. A brand that feels like morning light over a quiet kitchen — approachable, compassionate, appreciative of the courage it took to arrive.
This direction focuses on three attributes: Approachable, Compassionate, and Appreciative.
#2D3A5C
#9CAB94
#B05A40
#C9A368
#E8B5A8
#F5EFE5
the welcome

Come
as you are.

You don't have to arrive ready. The patterns you're carrying are where this work begins, not what disqualifies you from it. Clear Coding meets you in the warmth of arrival — gently, attentively, with appreciation for the courage it took to walk in.
Display · Spectral Italic
welcome
Display · Spectral Semibold
Clear Coding
Alphabet
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
Body · Atkinson Hyperlegible
Some of what you're carrying isn't yours. Some of it was inherited — codes installed before you had a say. The work begins not by making you stronger, but by making it safe to look.
Print · poster treatment
Begin where
you are.
A facilitated Heart Wall Protocol session — for releasing the patterns you didn't choose, in the warmth of being met.
Web · landing hero
Frequency clarity, gently held.
Clear Coding is the methodology for releasing inherited patterns and recoding with what's actually yours. Begin with a Heart Wall Protocol session — held in the warmth of arrival.
Begin the work
Direction 01 Presence — hand holding an amethyst crystal in soft warm window light
Brand mark direction
Wordmark
clear coding
Icon Concept 01
Doorway mark
Two soft arcs meeting to form an archway — a passage suggested rather than declared. Held warm, not architectural-sharp. Communicates arrival through gentleness, not authority.
Icon Concept 02
Held presence
A simple circle with a single dot at center. Pure presence: 'you are here, and that is enough.' The most distilled form of being met.
Creative Direction 02

The Recoding

What you choose now. A brand that feels like dawn opening over a horizon — empowering, energetic, free of the codes that ran you before.
This direction focuses on three attributes: Empowering, Energetic, and Free.
#4A1F4A
#486A4F
#D9533C
#F2A65A
#E8C547
#FFF5E8
the active becoming

You don't have
to live the codes
you inherited.

You came in carrying patterns you didn't choose. Now you get to choose. Releasing what isn't yours, recoding with what is. Your divine purpose isn't waiting somewhere ahead — it's the frequency underneath the inherited noise.
Display · Fraunces Semibold
Recoding
Display · Fraunces Italic
Clear Coding
Alphabet
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
Body · Inter Regular
The work isn't pretending you didn't get the patterns. It's choosing what stays — code by code — until the life you're living is one you actually wrote.
Print · poster treatment
What you
choose
now.
A practice for releasing what isn't yours and recoding with what is.
Web · landing hero
Release what isn't yours. Recode what is.
A practice for releasing inherited patterns and recoding with the frequency that's actually yours.
Begin →
Direction 02 Presence — figure meditating outdoors at sunset on a beach, hands at the heart in soft mudra, body in stillness and in light
Brand mark direction
Wordmark
CLEAR/CODING
Icon Concept 01
Recoding spiral
Two interlocking arcs forming an upward spiral. The motion of release-and-rebuild captured in a single mark. Movement, agency, the active middle of the work.
Icon Concept 02
Unfurling circle
A circle being opened or unfurled — patterns being released so they can be rewoven. Represents the choice to author rather than inherit.
Creative Direction 03

The Sacred Field

Where the unseen becomes visible. A brand that feels like a starlit field at midnight — expansive, holding space for what's heavy without flinching, eyes open to what wants to emerge.
This direction focuses on three attributes: Expansive, Hold Space for Heavy Energy, and See the Unseen.
#0F1B2D
#4E6B6B
#3A1F3D
#BFA890
#E8E0D0
#F2EAE0
the unseen made visible

There's a layer
of you that
already knows.

Some of you knows. Some part of you already saw this — the moment you'd stop running, the moment you'd let the dark come close enough to read. Clear Coding holds the field where what knows can finally arrive.
Display · Italiana
the unseen
Display · Italiana
Clear Coding
Alphabet
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
Body · EB Garamond Regular
There's a layer of you that already knows what's coming. The methodology holds the field where what wants to emerge, can. The deep work asks nothing of you — and changes everything.
Print · poster treatment
What wants to
emerge can.
Heart Wall Protocol intensive + Divine Purpose integration — for the deep layer of the work.
Web · landing hero
The field where the unseen becomes visible.
Clear Coding's deep-work intensive — Heart Wall Protocol with Divine Purpose integration, for those ready to meet the metaphysical layer of their own becoming.
Step into the field
Direction 03 Presence — ethereal silhouette of a woman in a flowing dress under spotlight, luminous body in light
Brand mark direction
Wordmark
CLEARCODING
Icon Concept 01
Field of sight
A circle within a circle, with a single star at the intersection. Represents the contained space where the unseen can be witnessed without exposure — sacred container, sacred sight.
Icon Concept 02
Crescent rising
A crescent moon over a horizon line. The unseen rising into visibility — the methodology's quiet promise that what wants to emerge will be met when it does.
An extra deliverable

A brand your AI knows.

Take this entire brief with you as a Markdown file — built to drop straight into ChatGPT, Claude, or any AI tool you create with. From this point on, your AI knows your voice, your clients, your offers, your palette, your typography, and your creative direction. No more starting from scratch.

Suggested first prompt to your AI

"Attached is my brand identity from a strategy session with Kiana Prema Consulting. Read it fully and use it as the source of truth for everything we create together — voice, tone, positioning, audience, palette, typography, and creative direction. Before we begin, ask me which of the three creative directions I'm working in. If I haven't chosen, help me feel into which one fits the piece I'm bringing you today. Use that direction's palette, typography, and voice signature throughout — don't blend the three."

Best for tools that accept file uploads (ChatGPT with file upload, Claude Projects, Notion AI). Steps: 1. Click to save the brief as a file. 2. Upload the file to your AI. 3. Copy the prompt above and paste it as your first message.

Best for chat fields without file upload (web chats, prompt boxes, Slack AI). Steps: 1. Click to copy the entire brief. 2. Paste it into your AI as your first message. 3. Copy the prompt above and paste it as your next message.

What's inside
Brand attributes — top voice, feeling, impact, X-factor
Brand Identity Statement (BIS) + WOW Factor
Three ideal client avatars with full quadrants
Awareness, revenue, and efficiency priorities
Three creative directions with palettes + voice
Suggested system prompt for instant AI calibration